Property Price Advice
Last Updated: February 2026
Introduction
To make your browsing experience better, we may set cookies on your device to enhance your experience. The https://www.propertypriceadvice.co.uk/ website and our embedded tools (collectively, the “PPA Services”) use cookies and similar technologies. You consent to our use of cookies in accordance with the terms of this Cookie Policy and our Cookie Consent Preference Management Tool.
Property Pathways Limited, trading as Property Price Advice, whose registered address is Grosvenor House, Melton Road, Oakham, Rutland, LE15 6AX, Company Registration Number 07265117 and ICO Registration Number Z2260226 (hereinafter referred to as “PPA”, “we”, “us” or “our”) operates the PPA website and provides embedded tools to housebuilder clients.
We have created this Cookie Policy to demonstrate our commitment to transparency about the data we collect about you online from your use of the PPA Services. In this Cookie Policy, references to “you” and “your” are references to the person who accesses and uses the PPA Services.
This Cookie Policy should be read alongside our Privacy Policy and all applicable PPA legal policies. Please read this Cookie Policy carefully and ensure that you understand its effect before proceeding to use the PPA Services. Your continued use of the PPA Services is taken as meaning that you agree to the terms set out in this policy.
1. WHAT IS A COOKIE?
A cookie is a small text file that websites or web applications store via your browser on your computer’s hard drive or mobile device when you visit them. Cookies are widely used to make websites and web applications work, or work more efficiently, as well as to provide information to the owners of the website or web application.
Some cookies expire at the end of your browsing session; others remain on your device for longer. When you return to websites or visit websites that use the same cookies, these cookies (and therefore your browsing device) are recognised.
Cookies perform many different and useful functions, such as:
- Letting you navigate between pages efficiently
- Remembering your preferences
- Generally improving your browsing experience
- Customising content to be more relevant to you and your interests
- Enabling essential website functionality
- Analysing how websites are used
- Supporting marketing and advertising activities
2. FIRST-PARTY COOKIES
First-party cookies are cookies set by the specific website or web application you visit – i.e., the location displayed in your browser’s URL window. When you use PPA’s embedded tools on a housebuilder’s website, PPA sets first-party cookies even though the tool appears on the housebuilder’s site.
3. THIRD-PARTY COOKIES
Third-party cookies are set by third-party services that appear on our pages or within our embedded tools. They are set by the operators of those services and are not under our direct control. These may include services provided by:
- Social media platforms (e.g., Facebook, Twitter, LinkedIn)
- Advertising networks and marketing platforms
- Analytics providers (e.g., Google Analytics)
- Video hosting services
- Other third-party service providers
Third-party services may use the information they obtain from your use of their cookies to:
- Track your browser across multiple websites
- Build a profile of your web browsing behaviour
- Target advertisements which may be of particular interest to you
- Measure advertising effectiveness
4. PPA’S ROLE AND EMBEDDED TOOLS
PPA operates as data controller for the cookies set through our website and our embedded tools. When we provide embedded tools to housebuilder clients, we set and control the cookies used by those tools, even though the tools appear on the housebuilder’s website.
Marketing Cookies and Housebuilder Campaigns
Where you consent to marketing cookies through our embedded tools, these cookies may be used to support marketing campaigns for the housebuilder whose website you are visiting. This includes:
- Marketing activity carried out directly by the housebuilder
- Marketing activity carried out by PPA on behalf of the housebuilder (such as paid media campaigns, remarketing, and retargeting)
- Tracking conversions and measuring campaign effectiveness
PPA does not use these cookies for our own standalone marketing purposes unrelated to the housebuilder services you are enquiring about.
5. COOKIE CATEGORIES
The cookies used on the PPA Services can be classified into four categories, based on the International Chamber of Commerce guide to cookie categories:
A. Strictly Necessary Cookies
These cookies are essential to enable you to move around our website and use its features, such as accessing secure areas or submitting forms. Without these cookies, services you have requested (such as using our property valuation tools) cannot be provided.
Key characteristics:
- Essential for website/tool functionality
- Cannot be disabled without breaking core features
- Do not gather information for marketing purposes
- Do not track your browsing on other websites
Default setting: Always enabled (cannot be disabled)
B. Performance Cookies
These cookies collect information about how you use our website and embedded tools, such as which pages you visit most often and whether you receive error messages. All information collected by these cookies is aggregated and anonymous.
Key characteristics:
- Help us understand how the PPA Services are performing
- Allow us to improve functionality and user experience
- Identify technical issues
- Do not identify you personally
- Are not used for advertising purposes
Default setting: Disabled (requires your consent)
C. Functionality Cookies
These cookies allow our website and tools to remember choices you make (such as your username, language preference, or region) and provide enhanced, personalised features.
Key characteristics:
- Remember your login details
- Recall your preferences and settings
- Provide enhanced features based on your previous interactions
- May collect anonymous information
- Cannot track your browsing on other websites
Default setting: Disabled (requires your consent)
D. Targeting/Marketing Cookies
These cookies are used to deliver advertisements and marketing content that are more relevant to you and your interests. They remember that you have visited our website or used our embedded tools and share this information with other organisations, such as advertisers and the housebuilder whose website you are visiting.
Key characteristics:
- Track your visits across websites
- Build a profile of your interests
- Deliver targeted advertising
- Measure advertising campaign effectiveness
- Support remarketing and retargeting campaigns
- May be set by third-party advertising networks
When you use PPA’s embedded tools on a housebuilder’s website and consent to marketing cookies, these cookies enable:
- The housebuilder to market their properties and services to you
- PPA to conduct marketing campaigns on behalf of the housebuilder
- Measurement of how effective these marketing activities are
- Remarketing to show you relevant property advertisements
Default setting: Disabled (requires your consent)
6. COOKIES WE USE
The table below lists the cookies that may be set when you use the PPA calculator tools and when you visit pages hosted on the Property Price Advice website.
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| csrftoken | PPA | Strictly Necessary | Protects forms against Cross-Site Request Forgery (CSRF) attacks and ensures secure submissions. | Approximately 1 year |
| user_consent | PPA | Strictly Necessary | Stores your cookie consent preference for the calculator tool. | Approximately 1 year |
| _ga | Google Analytics | Performance / Analytics | Distinguishes users and collects anonymous usage statistics. | 2 years |
| _ga_K3YMPR1NMR | Google Analytics | Performance / Analytics | Maintains session state and tracks usage for GA4 properties. | 2 years |
| _gcl_au | Google Ads | Targeting / Marketing | Measures advertising effectiveness and conversion attribution. | 3 months |
| cli_user_preference | CookieYes | Strictly Necessary | Stores your selected cookie preference settings. | 1 year |
| cookielawinfo-checkbox-necessary | CookieYes | Strictly Necessary | Records consent for necessary cookies. | 1 year |
| cookielawinfo-checkbox-analytics | CookieYes | Strictly Necessary | Records consent for analytics cookies. | 1 year |
| cookielawinfo-checkbox-functional | CookieYes | Strictly Necessary | Records consent for functional cookies. | 1 year |
| cookielawinfo-checkbox-performance | CookieYes | Strictly Necessary | Records consent for performance cookies. | 1 year |
| cookielawinfo-checkbox-advertisement | CookieYes | Strictly Necessary | Records consent for advertising cookies. | 1 year |
| cookielawinfo-checkbox-others | CookieYes | Strictly Necessary | Records consent for other cookie categories. | 1 year |
| CookieLawInfoConsent | CookieYes (WordPress) | Strictly Necessary | Stores encoded consent state across cookie categories. | 1 year |
| viewed_cookie_policy | CookieYes | Strictly Necessary | Remembers that you have viewed and acknowledged the cookie notice. | 1 year |
For a complete and current list of cookies in use, or to update your cookie preferences at any time, please use our Cookie Consent Preference Management Tool: Settings
7. HOW WE USE COOKIES
Cookies on the PPA Services are used for purposes including but not limited to:
- Enabling you to register on the PPA website and embedded tools where applicable
- Remembering your login details for future visits
- Enabling you to use the features and services offered by PPA
- Recognising your device when you visit the PPA Services
- Improving the usability of the PPA Services
- Analysing how the PPA Services are used
- Administering the PPA Services
- Preventing fraud and improving security
- Measuring the effectiveness of our services
- Supporting marketing campaigns for housebuilder clients (where you have consented)
- Delivering relevant advertising based on your interests
- Conducting remarketing and retargeting campaigns on behalf of housebuilder clients
8. MANAGING YOUR COOKIE PREFERENCES
Using Our Cookie Consent Tool
To set your cookie preferences for the PPA Services, please use our Cookie Consent Preference Management Tool. This tool allows you to:
- Accept or reject different categories of cookies
- Change your preferences at any time
- View detailed information about the cookies we use
Please note that if you disable certain cookies, some features of the PPA Services may not function properly.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to:
- Notify you when cookies are set
- Block all cookies
- Block third-party cookies only
- Delete cookies when you close your browser
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit: www.allaboutcookies.org
Opt-Out Tools
You can opt out of targeted advertising cookies through:
- Your Online Choices (EU): www.youronlinechoices.eu
- Network Advertising Initiative (US): www.networkadvertising.org/choices
- Digital Advertising Alliance (US): www.aboutads.info/choice
9. LEGAL BASIS FOR USING COOKIES
We use cookies in accordance with UK data protection law, including the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
- Strictly Necessary Cookies: We use these cookies based on our legitimate interest in providing you with a functional website and tools.
- Performance, Functionality, and Marketing Cookies: We only set these cookies with your consent, obtained through our Cookie Consent Preference Management Tool.
You have the right to withdraw your consent at any time by adjusting your preferences in the Cookie Consent Preference Management Tool.
10. CHANGES TO THIS COOKIE POLICY
We keep our Cookie Policy under regular review to ensure it remains current and compliant with applicable laws. We may update this Cookie Policy from time to time to reflect changes in:
- The cookies we use
- Cookie regulations and guidance
- How we use cookies
- Our business practices
When we make significant changes, we will update the “Last Updated” date at the top of this policy. Your continued use of the PPA Services after such changes constitutes your acceptance of the updated Cookie Policy.
11. CONTACT US
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
Email: [email protected]
Post: Data Protection Officer
Property Pathways Limited
Grosvenor House
Melton Road
Oakham
Rutland
LE15 6AX