is part of Property Pathways Ltd (company number 07265117). Property Pathways Ltd is the controller for the personal data we process, unless otherwise stated. This privacy policy explains how we use any personal information we collect about you when you use this website.

1. Introduction and Terms

Property Pathways Limited, trading as, (“We” or “us”) are committed to protecting and respecting your personal data and privacy.

This privacy notice relates to how we use and collect personal data from you through your use of this website, our mobile application or when you purchase a product or service from us. It also relates to our use of any personal information you provide to us by telephone, in written correspondence (including letter and email), by SMS and in person. Please note that this website, our mobile application and our services are not intended for children under the age of 18 and we do not knowingly collect data relating to children.

Whenever you provide personal data, we are legally obliged to use your information in line with all applicable laws concerning the protection of such information; including the Data Protection Act 2018 (DPA), and the General Data Protection Regulation 2016 (GDPR) together, and with other subsequent laws “Data Protection Laws”.

This privacy notice is part of our terms of business and is not intended to override them (see clause 3). This policy may be amended or updated from time to time and any revisions will be posted to our website at

2. Who we are and how to contact us

2.1. For the purpose of the Data Protection Laws, the data controller is Property Pathways Limited, registered company number 07265117. Our contact details are:

2.2. Address: 1 Grosvenor House, Melton Road, Oakham, Rutland LE15 6AX

Email: [email protected]

Telephone: 01635 261 413

Please mark your correspondence for the attendance of the Compliance Officer.

3. Our terms of business

3.1. Any reference to our terms of business includes the terms listed below together with all other applicable policies and terms posted on the website. If there are any inconsistencies between any of the terms, the provisions of our terms of service shall prevail.

4. The data we collect about you

4.1. We collect and process personal data. Typically the personal data we collect and process will include identity, contact, financial, transactional, technical, profile, usage, and marketing and communications data such as:

4.1.1. Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth.

4.1.2. Contact Data includes email address and telephone numbers.

4.1.3. Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

4.1.4. Profile Data includes your username and password, your interests, preferences, feedback and survey responses.

4.1.5. Usage Data includes information about how you use our website, products and services.

4.1.6. Marketing and Communications Data includes information about marketing you have received from us and your communication preferences.

4.2. We also collect, use and share aggregated data, such as statistical or demographic data. Aggregated data could be derived from your personal data, but is not considered to be personal data as it will not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate a percentage of users accessing a specific feature of our services. However, if we combine or connect your aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used solely in accordance with this policy.

4.3. We only collect data from you directly.

5. If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our services).

6. How your data will be used

6.1. We use information held about you to:

6.1.1. provide our services;

6.1.2. carry out feedback and research on our services; and

6.1.3. notify you about changes to our services.

6.2. We never sell your data to third parties or allow third parties to contact you without your permission.

6.3. We share your data with third parties where there is a legal obligation for us to do so or we have identified a valid lawful basis as set out in the table below (please also see clause 6 below, “lawful basis”). We may process your personal data without your knowledge or consent where this is required or permitted by law.

6.4. You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.

6.5. Set out below in a table format is a description of all the ways we may use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal basis we are relying on to process your personal data where more than one basis has been set out in the table below.

Purpose/ActivityType of dataLawful basis for processing
(including basis of legitimate interest)
User account signup (new user)



Necessary for our legitimate interests

To process and deliver our service to you:



Marketing and Communications

Necessary for our legitimate interests

To manage our relationship with you which will include:

Notifying you about changes to our terms or privacy policy

Asking you to leave a review or take a survey




Marketing and Communications

Necessary to comply with a legal obligation

Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize draw, competition or complete a survey





Marketing and Communications

Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business, this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) and our mobile application.




Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

Necessary to comply with a legal obligation

To deliver relevant website and mobile application content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you





Marketing and Communications


Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To share with our partner(s), YOPA and/or Seico for them to contact you directly regarding their information, products and services.



To use data analytics to improve our website, mobile application, products/services, marketing, customer relationships and experiences



Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

(f) Marketing and Communications

Necessary for our legitimate interests (to develop our products/services and grow our business)







Legitimate Interests


7. Lawful basis for processing

7.1. We only process your data (which may include providing it to a third party) where we have identified a valid lawful basis to do so. These are as follows:

7.1.1. Consent – Where possible, we will seek to obtain your consent to process your data outside our contractual obligations (see above) unless we have identified a Legitimate Interest (see below).

7.1.2. Contract – where it is required for us to provide services to you.

7.1.3. Legal obligation – Where processing is necessary to comply with the law (e.g. safeguarding).

7.1.4. Legitimate interest – Where we use legitimate interests we will record our assessment in relation to making this decision. We rely on legitimate interest where processing of the data we hold on you does not, in our opinion, affect your rights or freedoms and is proportionate to our interests e.g. keeping you up to date with our latest products or obtaining your feedback on our service.

8. Third parties and sharing information

8.1. We will keep your information within the organisation except where disclosure is required or permitted by law or when we use third party service providers (data processors) to supply and support our services to you. We have contracts in place with our data processors. This means that they should not do anything with your personal data unless we have instructed them to do so. They may appoint sub-processors who should treat your personal data in the same way we ask our processors to treat your personal data. They will hold it securely and retain it for the period we instruct.

8.2. Please see below the list which sets out the categories of recipients of personal data.

IT Support Services
Email Provider
Third party contractors
Feedback aggregators

9. Where your data is held

Your data is stored by us in the UK, EEA or in a country where an adequacy decision has been made by the European Data Protection Board (EDPB) (e.g. EU-US Privacy Shield). Your personal data will, throughout the course of our data processing, be transferred outside of the European Economic Area (EEA). When we do this, all appropriate technical and legal safeguards are put in place to ensure you are afforded the same level of protection as within the EEA. Where users have submitted their details via the online valuation tool or sign-up form on, data is also stored within our email marketing system, either on a current contact list, or within a suppression list to prevent future sends to users who have unsubscribed or provided an invalid email address. We store Personal Data in the UK, EEA or in a country where an adequacy decision has been made by Article 29 Working Party (e.g. EU-US Privacy Shield)

10. Applications to work for us

If you apply to work for us (directly or indirectly) in any role we may receive data about you from third parties. In addition, we will keep the details of your application and any additional information provided to us by you or others during your application so that we can keep you informed of future opportunities that you may be interested in. If you do not wish for us to keep your details for this reason, please let us know by contacting us using the details provided in this policy.

11. Data retention

Our data retention policy is dictated by the Data Protection Laws and is available for inspection by submitting a written request using the contact details provided in this policy. We will not keep data longer than is necessary for our purpose.

12. Your rights

12.1. Under the Data Protection Laws your rights are:

12.1.1. To be informed – We must make this privacy policy (sometimes referred to as a privacy notice) available with the emphasis on transparency over how we process your data.

12.1.2. Access – You are entitled to find out what details we may hold about you and why. We strive to be as open as we can be in terms of giving people access to their personal data. Individuals can find out if we hold any of their Personal Data by making a formal request under the Data Protection Laws. Such requests should be in writing to the contact details provided in this policy. If we do not hold information about you we will confirm this in writing at the earliest opportunity. If we do hold your personal data we will respond in writing within one calendar month of your request (where that request was submitted in accordance with this policy). The information we supply will:

(a) confirm that your data is being processed;

(b) verify the lawfulness and the purpose of the processing;

(c) confirm the categories of personal data being processed;

(d) confirm the type of recipient to whom the personal data have been or will be disclosed; and

(e) let you have a copy of the data in format we deem suitable or as reasonably required by you.

12.1.3. Rectification – We are obliged to correct or update your details. We will correct or update your data without delay provided you make the request in writing to the contact details provided in this policy, clearly specifying which data is incorrect or out of date.

12.1.4. Erasure – This is also known as the request to be forgotten. Under Data Protection Laws you have the right to erasure under specific circumstances. A request for your personal data to be deleted will be decided on a case by case basis and should be submitted in writing to the contact details provided in this policy.

12.1.5. Restrict processing – You have the right to ‘block’ or suppress the processing by us of your personal data.

12.1.6. Portability – You have the right to obtain and reuse your personal data that you have provided to us.

12.1.7. Object – You have the right to object to us processing your data in relation to direct marketing and or profiling.

12.1.8. Rights in relation to automated decision making and profiling – We do not use automatic decision making or profiling.

12.2. Please note that you may need to provide identification in order to prove who you are if you wish to invoke any of your rights as provided by the Data Protection Laws and as summarised above.

12.3. If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.

13. Changes

We keep our privacy notice under regular review and you should check back regularly to ensure you are aware of changes to it. We may display this notice to you from time to time to help ensure you are aware of its contents.

14. Complaints

You have the right to complain about the processing of your personal data. Please contact us using the details provided in this policy. If you are still unsatisfied you have the right to complain to the Information Commissioners Office.