Property Pathways Limited, T/A Property Price Advice a company registered in England and Wales under number 07265117 whose registered address is at Grosvenor House, Melton Road, Oakham, Rutland, LE15 6AX have created this Privacy Notice in order to reflect the transparency requirements expected of Us by law and our own ethics. In this Notice, references to ‘You’, ‘Your’ and ‘Customer’ are references to visitors who uses the Site at  

Your privacy is extremely important to us and we wish to provide you with clear and transparent information about how we use your personal data.  We will only process it for the purposes we outline and will keep what we ask of you to a minimum.  We aim to keep your personal data up to data and accurate, but we also ask you to let us know if your circumstances change.  We have robust measures and procedures in place to minimise the risk of unauthorised access and we only share with third parties where we have a right to do so and are satisfied that they will treat your personal data with the same or higher levels of respect. 

For the purpose of the Data Protection Legislation, we are the Data Controller (ICO registration number: Z2260226).  

For all matters relating to privacy and data protection, please contact our Data Protection Manager (DPM) by email to [email protected] or by telephone to 01572 759171. 

We are a member of the Direct Marketing Association (DMA) and have a Cyber Essentials Plus certification 

This Notice incorporates our Cookie Policy, and other related Terms as applicable by this reference.  

​​Table of Contents 

How do we process your personal data?

How long do we keep your personal data?

How do we use your personal data to communicate with you?

Who has access to your data and where is it stored?

What are your rights under data protection legislation?

How can you submit a query or a complaint?

Changes to this notice 


How do we Process your Personal Data? 

Personal data you provide to us voluntarily:  

So that we can provide a service to you, we need to process some of your personal data.  We understand that you provide us your personal data on trust that we will use if lawfully and appropriately.  We’ve outlined below the various ways we collect your personal data which we hope you find helpful.  If you have any queries at all, please don’t hesitate to get in touch. 

When you fill in one of our paid for adverts or fill in the Valuation Tool on our website: We will collect your name, postal address, email address, phone number, financial details such as salary, partners salary and potential deposit as well as a username and password.  

This personal data will allow us to provide you with the details you require regarding Housing Developments in your area.  We use ‘Mortgage Brain’ to enable us to determine current mortgage offers suitable to you. You will be offered the opportunity, with your consent, to hear from our House Builder Partners who are operating in your local area.  On our tool, you may see lists of Housebuilders, Estate Agents, Home Improvement providers, and Financial Services in your location within your budget.  Other House Builders may fall into scope while we hold your personal data. If they do, we will pass your personal data onto them with your consent (which you can easily withdraw at any time). 

You will also be offered the opportunity to hear from us regarding Home and Lifestyle content which you might enjoy such as Mortgage Advice, home improvements, news and the opportunity to book a free valuation from Estate Agents and more. We also send out occasional postcards when we identify a housing development or home and lifestyle content within your geographical area which we think will be of interest to you.  

Please see our section on Marketing to understand more about how we market to you. 

When you join our marketing list as a prospective customer of ours: With your consent, we will collect your name, email address and postcode so that we can send you appropriate marketing communications from us our information from our housebuilder partners.  Please see the section on Marketing to find out more.  

If you send us an enquiry via email, social media or the website: We will try and answer your enquiry and enter into correspondence with you. 

If you are a business customer of ours: We will collect your name and business contact details so that we can stay in touch with you, fulfil our contract with you and answer any enquiries you may have. 

When you visit our website:  We use Cookies on the website which collect various types of personal data. The types of data obtained about you includes your visits to our website; page views, downloads, navigation, and exit; IP address; geographical location; browser type and version; operating system; referral source; length of Your visit.  

Some of these cookies are necessary to ensure that the website works correctly, and other cookies require your consent.  You can find out more about our cookies and how you can manage your consent in our cookie policy

Our website may contain links to other external websites.  We aren’t responsible for the practices, policies or content of such websites and suggest that you check their Privacy Notices to ensure that you are happy to continue browsing. 

How long do we keep your Personal Data? 

If you have consented to be on our marketing list: If you remain part of our active marketing list, we will keep your personal data. If you opt out of marketing, we will keep your personal data securely on our suppression list so that we don’t email you in error.  

If you have consented to our marketing cookies: We will keep your personal data up unless you change your mind and opt out.  You can alter your preference on our Cookie Consent Management Platform. 

If you are a business customer of ours, we will keep your personal data as long as we have a contract with you. 

Enquiries: We’ll keep these as long as is necessary and then for a further 12 months.   

When we use Legitimate Interest, we will have done an assessment to make sure that we aren’t infringing on your rights.   

How do we use your Personal Data to Communicate with you?  

Non-Marketing Communications 

If you have used our online valuation tool: We will email the confirmation of the results to you. 

If you request any information from us: We will contact you by phone, text or email as you have requested 

Marketing Communications 

If you are on our marketing list: we will send you emails and occasional postcards with information and offers regarding your home such as:  

  • Opportunities to be referred to other professionals such as Mortgage Advisors, Utility Organisations or Partners, such as On The Market who can arrange a valuation on your home if you give your consent. 
  • Details on a postcard about Housing Developments or home and lifestyle content in your area will be sent to your address from us.  No personal data is shared with our Commercial Partners and you can opt out of this at any time by contacting emailing [email protected]  us on or calling on 01572 759171 
  • Updates on the Housing Market in the UK 
  • Consumer Offers from organisations we partner with. This includes news from housebuilders in your local area who engage us to reach out to you.  No personal data is shared with the housebuilders, unless you choose to opt-in with them.  You can see the list of housebuilders we work with here, although we will only send you email marketing if you are a match for developments in your chosen area 
  • This also includes estate agents in your local area who engage us to reach out to you.  No personal data is shared with estate agents, unless you choose to opt-in with them.  We will only send you email marketing if you are a match for estate agents in your chosen area. 
  • This also includes financial advisors/ No personal data is shared with financial advisors, unless you choose to opt-in with them.  
  • Content regarding maximising the value of your home 
  • Opportunity to take part in occasional surveys 
  • Lifestyle home related content. 

If you decide to opt out of our marketing list:  Your data will go on to our ‘suppression’ list which means that we won’t contact you again by mistake.  Whereas email marketing is only sent with your consent, postal marketing is sent to you under the lawful basis of legitimate interest.  We are careful not to share your personal data with anyone without your consent and we always screen our postal marketing via the Mail Preference Service. You may opt out at any time. 

If you have consented to our marketing cookies: you will be profiled based on the information you have given us (such as Geographical location) and you may be served Facebook or other online advertisements on various websites, Cookies include social media pixels and other tracking mechanisms. If you have consented to cookies and decide to withdraw your consent at any time, you can do so by visiting the Cookie Consent Management Platform. 

We may also send you a postcard which summarises what you have been searching for.  The postcard will give you the opportunity to connect, if you wish, with our commercial partner. 

Marketing Communications from one of our Business Partners: If you have given your consent for your personal data to be shared with a Business Partner, you can change your mind at any time by unsubscribing directly with them.  We are unable to do it on your behalf. 

Social Media 

We use social media sites such as Facebook, Twitter and Instagram. We use paid advertising within these platforms.  If we use custom audiences and transfer your personal data from our database, we will only do this with your express consent.  If you choose to follow us on our social media sites, we will see your name and such details as you choose to disclose.  

Social Plugins 

We use social plugins on the website product pages which allow you to share products with your friends and families.  These buttons are deactivated by default and only activated once you click on them.  When you click on these buttons your personal data will be transferred to the plugin provider.  This will include IP addresses which are then used to serve you relevant ads. 

Online Advertising 

We use other online advertising such as Google Ad Words, however you can manage your cookie preferences on our cookie consent management platform.  

Who has access to your data & where is it stored? 

We are very careful about who we share your personal data with.  We make sure that the organisations we work with, such as couriers, take your personal data as seriously as we do. We would never share your data with third parties for marketing activity without your express consent. 

When we store personal data outside the U.K., it will follow the UKGPDR adequacy regulations or other safeguards such as Standard Contractual Clauses or Binding Corporate Rules. 

Organisations who have access to your data: 

In order to run our business, we use Couriers, Webhosts, Servers (Opalstack), Marketing & IT Consultants, Data Analysts, our Accountant, Accounting package and Solicitor (if required). We also use Microsoft, Google, Sendgrid, and Gmail within the business to communicate and make sure we run efficiently. 

Organisations who we share your data with: 

If you’re one of our consumer customers and have given us express consent, we will share your personal data with our Independent Financial Advisors and/or House Builder Partners (if you are a match for developments in Your location). If you consent for your personal data to be shared with these partners, they will provide you with their own Privacy Notice and you are able to change your mind at any time. 

If you have given your consent for your personal data to be shared with your choice of Estate Agents, your personal data will be sent to them via our trusted partner, On The Market.  On The Market will not use your personal data for any other purpose than putting you in touch with the Estate Agents you have selected to hear from.  You will get a confirmation email from them outlining your choices. For more information, please see the Privacy Notice on the On The Market website. 

You will see various links on our website to services such as On The Market and The Mortgage Group (TMG).  We will not share any of your personal data with these business partners, unless they are providing a service for us (see 4.3) but you are welcome to click on these links to find out about their services and information their offers. 

Our Social Media: We have the following accounts: Twitter, Instagram and Facebook.  You can find a copy of our Privacy Notice on our Facebook Page. 

Transfer of Personal Data in the Event of the Sale of Property Pathways Limited or its Assets. In the event that Property Pathways Limited is sold or transfers some of its assets to another party, your personal data could be one of the transferred assets. If your personal data is transferred, used for the same purpose and you will be advised at the time of the sale. Your personal data will be passed onto a successor in the event of a liquidation or administration. 

What are your rights under data protection legislation? 

You have a number of rights that you can exercise free of charge and on request in certain circumstances, however, if your requests are obviously unfounded or excessive, we reserve the right to charge a reasonable fee or to refuse to act. You have the following rights: 

  • Right of access: You can ask us questions about what personal data we hold about you and request a copy of it.   
  • Right to rectification: If the personal data we have on you is inaccurate or incomplete, you can ask us to put this right. 
  • Right to be forgotten/erasure: You can ask us to delete your personal data.  This right isn’t absolute and there will be situations where we still have a right to keep your personal data. 
  • Right of restriction: If you object to the use of your personal data, you can ask us to restrict its processing. We will do this if we have no legal basis for processing your personal data. 
  • Right to data portability: In some circumstances, you can ask us to transfer the personal data we hold about you to another Data Controller. 
  • Right to object: You can object to us sending you marketing messages. 
  • Automated decision making: You have a right not to be subjected to automated decision making and profiling in certain circumstances.  We do not use your personal data to make automated decisions about you. 

For more information on these rights and when you can exercise them, see the Information Commissioner’s Guide  

If you wish to exercise any of these rights, please contact us by email at [email protected].  We will respond to you within one month from when we receive your request, unless the complexity and number of requests we receive means that we need more time. If we do need more time (up to two further months), We will tell you why within the first month. 


QUERY: We are happy to provide any additional information or explanation needed in respect of our processing activities upon request. For all matters relating to privacy and data protection, please contact our DPM. 

COMPLAINT: We try to meet the highest standards when processing your personal data. For this reason, we take any complaints we receive about this very seriously and encourage you to bring it to our attention. While we hope to be able to resolve any concerns you have about the way that we are processing your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). If you believe that your personal data has been processed in a way that does not comply with the Data Protection Legislation or have any wider concerns about our compliance. You can do so by calling the ICO helpline on 0303 123 1113 or via their website here

Changes to this notice  

We keep our Notice under regular review. This Notice was last updated in May 2023